Working with Kraken to integrate their brand and the infamous spiced rum into the MCU was a very fun experience.

• I created a concept that would integrate the branding and the titular Kraken monster into the planet of Knowhere.

• I themed the bar into the set and gave it a narrative presence, tying in the Abilisk monster from Guardians of the Galaxy Vol.2.

• We positioned performers, games and narrative journeys through the space to drive footfall